Have you inherited a site that lacks clear direction or has developed into a mess over time? Or maybe you’re embarking on a new site build and want to make sure you site delivers on your organization’s objectives. Our tailored strategy workshops help gather and prioritize your requirements, and make sure we build what people need. Out of this comes an effective and realistic plan for the content on your site and for your social media channels. It sounds obvious, but if you don’t work out what you want to do, and what your audience is looking for, your online presence won’t succeed.
Writing and editing
Too often the site content is overlooked in a development project, which is like building a gorgeous store but stocking it with junk you picked up in a hurry just before opening. People read online in a different way from other mediums. With years of professional journalism and web writing experience I can convert your existing copy into material that works on the web, or write it for you from scratch. Blog articles, case studies, ‘About Us’ text, press releases – I’m comfortable with a full range of copywriting. I can also create style guides and standards documentation to ensure your employees can update the site themselves with clear, jargon-free material.
Sometimes what you really need is an image to make your point or grab someone’s attention. We’re constantly bombarded with images of dubious quality, but custom photography that tells your own stories is a valuable part of a good online presence, especially as social media becomes more and more important. My photography has been used by New Mexico Magazine, The Lensic Performing Arts Center and the International Folk Art Market | Santa Fe, among many other clients, and I also offer training to help you create better images when I’m not around.
People like videos. We respond to a well-produced mix of visuals and audio in a profound way, and video pieces can be a great way to introduce yourselves or provide examples of the impact of your work. A combination of my writing and photography work – allied to top-quality video production and editing – the video pieces are great for sharing and can have a range of uses beyond your website.