Good photography is crucial for school websites and other communications, but having worked with several schools on website projects, a common mistake I see is for the schools to think that any kind of photographs will work, so long as they include children.

Often there’s a big difference between what the images shows, and what the image says. It might show some students having fun on a project, but if it’s a poor quality image what it might actually say is more cluttered and confusing.

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