Having a solid website is a great start, but increasingly a good social media offering can really make the difference with your online presence.

I built the website for the Santa Fe International Folk Art Market several years ago, and have been maintaining it for them ever since, adding new artists as they’re selected for the Market, and keeping the press releases and press cuttings up to date.

But the organization became increasingly aware that they needed to do a better job of communicating what was happening with the Market throughout the year.

Read more…